The phrase “seaside resort” brings to mind elegant escapes to the shore to listen to the waves break and take in the warmth of the sunshine. And people have been doing just that at The Luther Hotel in Palacios since it was bult in 1903.
The Luther Hotel holds a unique place in Texas history as well as in the hearts of generations of visitors and their families whose generations have stayed there across 100 years. It’s one of the few surviving Gulf Coast hotels built to attract tourists in the early 20th century.
Small towns started popping up in Matagorda County along the railroad lines that arrived in the area in the earliest part of the 20th Century– Blessing (see my Blessing post here), Van Vleck, Midfield, Cortes, Buckeye, Markham, Big Hill, and of course Palacios.
Victoria architect Jules Leffland designed the hotel, which was constructed by contractor D. D. Rittenhouse. Longleaf yellow pine for the framing and cypress for the siding were brought from Louisiana via Southern Pacific Railroad for the project. The Rittenhouse family and construction crews lived in tents on the land while the hotel was being constructed.
When the building was finished, it was named the Bay View Hotel and though it only had sixteen rooms, it was advertised as having accomodations for 100 guests. What we now see as the center section of The Luther was the original Bay View.
The number of visitors to Palacios grew exponentially in the next two years, enticed by “excursion rates” from the railroads and advertisements about the mild winters on the Texas coast. Yep, “Winter Texans” existed back then too.
In 1905, owners of the hotel decided to move it one half mile from its East Bay location to South Bay Boulevard to be closer to a new dance pavilion (also designed by Leffland) being built over the water. In order to do that, the original porches and chimney were removed and the structure was cut into three parts to be pulled by mule teams to its new location.
It was re-assembled and extended with east and west wings. That’s also when the 300-foot long porch, known as the “Longest Front Porch in Texas” were added.
In addition, it acquired a dining room on the north side of the lobby, with a separate kitchen and a laundry building.
Such a grand place was worthy of a new name, and Hotel Palacios was chosen.
Thousands of visitors came to enjoy the surf bathing, warm weather, fishing, boating, lawn tennis and dancing on the pavilion. Meals in the dining room were served on Haviland china and silver, and a permanent orchestra provided music during lunch, dinner and for Sunday concerts.
A “Box Ball Alley” was built in 1913 that provided guests with alleys, pins and a ball to try their hand at a sport similar to bowling.
Natural resources were used for the hotel, including water from an artesian well behind the structure piped into the building, and lighting was powered by gas generated on the land.
A string of owners and managers, some more conscious than other about upkeep of the property, maintained the hotel in the next few years though it remained a center of local social life.
Charles and Elsie Luther purchased the run-down hotel in 1936 and undertook a massive renovation, which began with tearing down the old dining room and kitchen. The impressive porch was also removed, but its cypress lumber was saved and used as the foundation for an 11-room tourist court motel on the west side of the property.
Five years later in 1941, the work was complete with structural strengthening, new wiring and plumbing and the installation of private bathrooms for each guest room. The breezeways between the central building and the east and west wings were enclosed, and a handful of rooms were turned into apartments for families of soldiers at Camp Hulen.
The historic hotel reopened to the public on April 20, 1941 (the owners’ 20th wedding anniversary) as The Luther Hotel. Since then it has survived many hurricanes, including Carla in 1961, as well as a severe fire in 1944.
The “stars were bright” at the Luther, too! Numerous celebrities stayed at The Luther while in the area doing shows at Camp Hulen, making movies or on press trips, including Shirley Temple, Rita Hayworth, Carole Landis, Artie Shaw, Harry James, Lyndon Baines Johnson (a family friend of Elsie Callaway Luther), actor John Schneider, and others.
The sign at the front desk stated, “He who enters here is a stranger but once” and there were many who agreed. Throughout the 1970s and 80s the hotel often operated at full capacity, especially during the winter months when it became home for several Canadians and a Minnesota family who called it their winter home for twenty years.
The Luther received its designation as a Recorded Texas Historic Landmark in 1965, over half a century ago. The United States Department of the Interior placed The Luther Hotel on the National Register of Historic Places in 2010.
I visited the Luther on my birthday (January 12) in 2019, just months before the motor court wing that was built from the cypress of the original hotel porch was torn down, due to neglect. The manager was kind enough to show me a room filled with memorabilia from the hotels history. Autographed photos from celebrities, dog tags of soldiers from Camp Helen who used to live there, and even a letter from LBJ. I could have spent months combing through everything, and had hoped at one point to be able to return to do just that.
The hotel remained in the Luther family until the passing of Jack Findlay, the last family caretaker, in 2020. Surviving family members sold the hotel to the Ed Rachal Foundation from Corpus Christi, and the agreement states that the property must be demolished. The foundation is not interested in restoration.
The Luther Hotel, which would have celebrated its 120th Anniversary this year will most likely not survive to celebrate that landmark.
If you are interested in expressing your views or concern over losing this piece of Texas history, you’re encouraged to contact:
Board of Directors, Ed Rachal Foundation, 555 N. Carancahua Street #700, Corpus Christi, Texas 78401
Or sign the online petition to save/repurpose the hotel at: https://www.change.org/p/save-the-luther-hotel-in-palacios-texas?source_location=topic_page
Let’s hope that we, as Texans, don’t continue to dismiss the importance of valuing and saving our history for future generations.
